Ecommerce loops with marketplace constraints
Photography rules still apply when it moves
A product GIF should match listing photography policy — no misleading motion, no fake scale. Clean backgrounds. If you cut out the subject, read the transparent spoke: GIF index alpha is not a studio-quality knockout.
Demos that show a feature, not a film
Open/close, colorways, or a scale reference. Three to six frames often convert better than a handheld walkaround. Viewers bounce on long demos. Keep delay long enough to read a label.
Amazon, Shopify, Etsy, eBay are not one slot
Amazon and eBay may gate motion by category — verify current rules before you spend a shoot day. Shopify and Etsy storefronts usually embed more freely, but theme aspect ratios still crop you. Always confirm the live policy; this page cannot certify a marketplace.