Phone efficiency versus industry-standard TIFF
Apple optimized the camera roll for gigabytes. Print, publishing, and archives optimized for a predictable raster: TIFF (or TIF — same container, extension preference varies by pipeline). Mixed OS teams cannot always open HEIC. A shop RIP is not going to install HEVC because you AirDropped a hero. This hub is that handoff. Everything runs in the tab. Unreleased campaigns never sit on our disk. TIFF output is heavy; a 12 MP still will not be a 200 KB email graphic. If you needed that, you wanted JPEG or WebP. If you needed transparency on the web, PNG is usually simpler. If you needed a packet of pages, PDF. Spokes split iPhone ingest, album dumps, archival intent, press counters, Adobe apps, free no-license access, and mobile/desktop codecs. .tif and .tiff are the same idea here.